Socially responsible projects and donations are focused on:
- Development of agriculture and assistance to farmers (improvement of agricultural production, education, health, life standard etc.)
- Assistance to vulnerable groups of citizens (people with health and/or livelihood problems, persons with disabilities, children without parental care)
- Investments in local communities (Novi Sad, Šid, Bečej, Bačka Palanka, Subotica, Zrenjanin, Belgrade)
- Environmental protection
- Safety and quality of food.